This company has multiple brands in the prestige skincare and grooming industries. Created in 1998 and based in New York, today the portfolio of brands reach out to over 20 countries around the world. The founder Anthony Sosnick noticed the opportunity for prestige grooming products for men, which became a starting point of a journey to create the highest quality, premium products on the market, now targeting both men and women.
Anthony for men
The brand is still known as Anthony Logistics for Men, although the correct name is Anthony. The founder puts his name behind the brand and the same is true for the products. They are designed and tested as he would use them himself. For personal grooming, the options range from skin care, to shaving, to bath and body. Using natural ingredients, these products are also allergy tested and easy to use. The company is well known for their body wash, facial scrub, hair care, facial moisturizer and shave cream product lines. Their slogan is
Extraordinary Products Developed for Men, Borrowed by Women
The company gives a portion of their profit to charities, in particular to create awareness and cure prostate cancer. This dease is a major health risk for men. Anthony is very actively involved with Facing History and Ourselves — a nonprofit international educational and professional development organization. Their mission is to combats racism and antisemitism by using history to teach tolerance in classrooms around the globe and engage students of diverse backgrounds. They promote the development of a more humane and informed citizenry in an examination of racism, prejudice, and antisemitism.
Watch the video below to see the story behind the Anthony brands.
Anthony Face Products
Originally designed with men in mind, these products are also women’s favorites. The cosmetics market for men has a different pricing equilibrium, where the price difference for similar products can be half. Men are prepared to pay less than women, and more women are using men’s products for their daily grooming. You can read an interesting article that was published on New York Times. The facial products include facial cleansers, face wash, oil free lotions and scrubs.
Anthony Glycolic Facial Cleanser
One of their flagship products is the glycolic acid facial cleanser, with excellent ratings from both genders. It is great for face and neck cleansing to remove dead skin cells. For men, it is perfect to prepare the beard for a nice deep shave. For women, it is an excellent oil free beauty enhancement to reduce fine lines and signs of aging.
Deep Pore Cleansing Clay
With exfoliating properties, this is a clay mask most suited for normal to oily skin. It removes dirt, sweat, oil and helps with blackheads and clogged pores. Easy to apply and easy to wash off.
The Algae Facial Cleanser product is specifically prepared for dry and sensitive skin. It moisturizes and calms the skin, making it soft and refreshed. Great if you live in a dry climate or during cold winter months.
Oil Free Facial Lotion
This is a great product for normal to oily skin. The greaseless lotion is completely oil free and gently hydrates your skin. It comes in two types: one normal and one with 30 SPF sunscreen protection.
For all skin types you can get the shave cream, a classic rich, dense whipped cream for shaving. For sensitive skin, you are better off with the shave gel, with natural antiseptics to protect and hydrate your skin.
It contains white sand from Bora Bora to exfoliate your skin. Recommended for normal, combination and oily skin. It removes dead skin cells, dirt and grime.
Other Anthony Brands
Action Solutions For Men
Created for the man on the move, these products are easy to use. These products have a unique fresh citrus smell and are made with plant extracts.
Leveraging on the experience with men shaving products, this brand launched in 2009 is both for men and women, and aims to become a leading personal care brand for women. Their first product, The Cool Fix is an all in one gel lotion that fights ingrown hairs, razor burn irritation, redness and everyday common hair removal issues. The brand’s portfolio is continuously expanding with new products covering all phases before, during and after hair removal.
Emily & Tony
Emily & Tony is a premium, intimate personal care brand that believes intimacy should be fun, ﬂirty, sensual and natural. The products are multi sensory and effective. They are developed to heighten and enhance the sexual and sensual experience for men, women and couples.
Joining forces with Anthony’s grandmother Estelle, affectionately known as “Grandma Stelle”, they created a premium hand soap with antibacterial qualities that deep cleans hands. It has softening and rejuvenating properties. This new line has multiple flavors of hand soaps, lotions and candles, designed to complement everyone’s home.